1: Highlands Corporate Away Day
Feb 1, 2024
Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.
Season 18
The Apprentice
12 EPISODES • 2024
Season 18 of The Apprentice was released on February 1 and consists of 12 episodes.Episodes
2: Cheesecakes
Feb 8, 2024
It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.
3: Virtual Escape Rooms
Feb 15, 2024
It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.
4: Discount Buying
Feb 22, 2024
It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.
5: Formula E
Feb 29, 2024
Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.
6: Cereal
Mar 7, 2024
The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.
7: Budapest Tourism
Mar 14, 2024
Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.
8: XBUS Advertising
Mar 21, 2024
Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.
9: TV Selling
Mar 28, 2024
The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.
10: Vegan Alternative to Cheese
Apr 4, 2024
Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.
11: Interviews
Apr 11, 2024
Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.
12: The Final & You’re Hired!
Apr 18, 2024
Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.
Season 19
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