1: The Spark
Oct 11, 2023
Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.
Limited Series
Big Vape: The Rise and Fall of Juul
4 EPISODES • 2023
Season 1 of Big Vape: The Rise and Fall of Juul was released on October 11 and consists of 4 episodes.Episodes
2: First Impressions
Oct 11, 2023
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.
3: Where's My Juul?
Oct 11, 2023
Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.
4: Overnight Billionaires
Oct 11, 2023
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.
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